PRODUCTION

PACKAGE REDESIGN

The objective of this project was to find a piece of packaging from the store that was designed poorly and redesign it. This redesign focused fully on visual design and aesthetic, not the functionality of the packaging. The packaging I chose to redesign was a box of lavender chamomile tea bags from the brand Bigelow. To achieve this redesign, I used Adobe Illustrator to design each face of the box. Then, I found a premade photoshop mock up, and I put my designs on the mockup to display them realistically.

Click Here to see the Flat Designs!

Original Packaging

Original Package

Redesigned Packaging

Redesign Package

CLUB

For this project, I created a made-up club based on a unique interest I have. I used to love making things with this toy called the Rainbow Loom when I was younger. If you don't know what the Rainbow Loom is, click here to visit the Rainbow Loom website. I decided to create a club for college students to get together and make things with the Rainbow Loom. I designed a flyer as well as buttons for the club on Adobe Illustrator in order to create a cohesive identity/brand.

Flyer

Club Flyer

Buttons

Buttons

TYPOGRAPHY

LETTER

I was assigned a random letter for this project, and I had to create a new typeface for that one character. I received the letter "R", so you can see the typeface I created for that letter below. After many handrawn sketches, I created this letter in Adobe Illustrator using the pen tool.

A Letter

WORD

The idea for this project was that I was supposed to create a word in Adobe Illustrator. However, the parameters were that it was supposed to be a wordmark for a show idea we came up with. I had the idea of creating a wordmark for a show about Greek mythology. The plot of the show is about the greek messenger god Hermes and his journeys to and from the underworld. Therefore, I decided to name this show Kathados, and the wordmark I designed for it is pictured below:

A Word

LIST

I was supposed to make some sort of list, but we were supposed to think of it more like a menu that is a list or assortment of offerings. Therefore, I decided to make a list (or menu) of quotes that my family often quotes. These quotes are sorted into categories whether they are from a movie, animation, or TV series. I created this completely on Adobe InDesign.

A List

SYSTEM

The last project in the progression of typography projects is a system. This was my favorite one to design out of all 4 projects. For the system, I was supposed to pick any typeface I wanted and create a type specimen book for it. As most type specimens, this system was meant to display many different ways the single typeface could be used and styled. I chose the typeface "American Typewriter" and that is the only typeface that is used in this entire book I created.

Click Here to see the Whole PDF Book!
A System